724
Kurkdjian's tribute to the non-stop metropolis — a bright, soapy white-floral musk with aldehydes, jasmine, and sweet pea. Clean, modern, and abstract.
724 opens on Bergamot and Mandarin Orange, moves through Jasmine and Sweet Pea, and dries down to Sandalwood and Musk. At $220 - $325 it is firmly luxury pricing that demands you love the profile first, with long lasting (6h - 8h) on skin. A relatively safe blind buy for most wardrobes.
ADEGBE ANALYSIS SCORES
Scores are AdeGbe's editorial analysis based on composition, concentration and community-reported performance — not a single personal wear test.
Approx. $2.20/ml — Based on the lowest street price ($220) over an assumed 100ml bottle for this concentration.
OLFACTORY PYRAMID BREAKDOWN
- Bergamot
- Mandarin Orange
- Aldehydes
- Jasmine
- Sweet Pea
- Marine Notes
- Sandalwood
- Musk
- Moss
EXPERT ANALYSIS — COMPOSITION & PERFORMANCE
724 is Maison Francis Kurkdjian's 2022 eau de parfum from perfumer Francis Kurkdjian. Our analysis examines its three-phase structure, its longevity and projection profile, and the occasions it serves best.
The Opening
The opening leads with bright citrus and soft musk facets — Bergamot, Mandarin Orange, Aldehydes set the first impression in the initial fifteen to thirty minutes.
The Heart
The middle phase is clean aquatic and floral: Jasmine, Sweet Pea, Marine Notes carry the core of the scent through its most expressive hours.
The Dry-Down
The dry-down anchors on a dry woods and soft musk base of Sandalwood, Musk, Moss, the phase that clings closest to skin and lasts longest.
Who Should Buy 724
724 is genuinely unisex. Its season vector points strongest to spring, and its day/night balance makes it best suited to daytime and office wear. If you gravitate toward bright citrus and clean aquatic compositions and want a more moderate, easy-going wear, it belongs on your shortlist.
No major red flags in the composition, but fragrance is personal — skin chemistry can shift the balance of notes, so a sample wear is always wiser than a blind purchase at this price.
PERFORMANCE INDEX & SUITABILITY VECTORS
PROJECTED PERFORMANCE TIMELINE
Projected from this fragrance's concentration, note structure and reported longevity — an analysis, not a single personal wear test.
Bergamot and Mandarin Orange lead the opening before the volatile top notes burn off.
Jasmine and Sweet Pea take over as the core character of the fragrance.
Sandalwood and Musk anchor the scent close to the skin.
A skin-scent of Sandalwood and Musk is what typically remains by now.
Wear It
- ✓Spring (35% seasonal fit)
- ✓Summer (35% seasonal fit)
- ✓Daytime and casual daily wear
Skip It
- ✗Winter — it underperforms here (12%)
- ✗Formal black-tie evenings where you want more depth
Blind-Buy Risk
- • Fresh, broadly-likeable profile lowers the risk of disappointment
- • Clean citrus/fresh structures are widely accepted and rarely offend.
- • Moderate projection makes it forgiving and easy to wear day to day.
INGREDIENT SAFETY SNAPSHOT
Common EU-declarable allergens; can oxidise and irritate sensitive skin.
White-floral declarables; usually well tolerated but listed under EU rules.
Generally well-tolerated base/fixative materials with low sensitiser risk.
This snapshot is based on the published note list, not a full INCI ingredient breakdown. Always check the box for the official allergen declaration and patch-test if you have sensitive skin. See full ingredient-safety guides →
MOST COMPARED WITH
FREQUENTLY ASKED QUESTIONS
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INTERACTIVE FRAGRANCE TOOLS
Personalised calculators and scanners specific to 724.
INTERACTIVE FRAGRANCE TOOLS
Personalised calculators and scanners specific to 724.
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