HEAD-TO-HEAD COMPARISON · 2026
Thé Noir 29 vs 9AM
Which should you buy? Full side-by-side breakdown of notes, performance, seasons, value, and our verdict.
QUICK VERDICT
Both perform comparably, but 9AM is the better value at a lower price. Thé Noir 29 justifies its premium only if you connect with its specific character.
PERFORMANCE METRICS
76/100
Longevity
78/100
62/100
Sillage
74/100
55%
Day Wear
70%
45%
Night Wear
30%
25%
Spring
35%
20%
Summer
30%
35%
Autumn
25%
20%
Winter
10%
45
Value (lower price wins)
400
Thé Noir 29
Top
Bergamot, Fig Leaf, Bay
Heart
Black Tea, Hay, Fig
Base
Vetiver, Cedar, Tobacco, Musk
9AM
Top
Bergamot, Apple, Lavender
Heart
Geranium, Sage, Violet Leaf
Base
Tonka Bean, Amberwood, Cedar
Shared Notes (2)
FREQUENTLY ASKED QUESTIONS
Is Thé Noir 29 or 9AM better?
Both perform comparably, but 9AM is the better value at a lower price. Thé Noir 29 justifies its premium only if you connect with its specific character.
Which lasts longer, Thé Noir 29 or 9AM?
9AM lasts longer. Thé Noir 29 is rated moderate to long lasting (6h - 8h) while 9AM is rated long lasting (7h - 9h).
Do Thé Noir 29 and 9AM smell similar?
They share 2 notes: Bergamot, Cedar. There is some overlap, but each retains a distinct identity.
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