Jubilation XXV
Jubilation XXV is one of Amouage's most celebrated masculine creations, weaving a dried-fruit and frankincense theme through honeyed amber, leather and resins. It marked the brand's twenty-fifth anniversary and remains a benchmark for opulent incense fragrances.
Jubilation XXV opens on Blackberry and Frankincense, moves through Honey and Immortelle, and dries down to Labdanum and Frankincense. At $330 - $420 it is firmly luxury pricing that demands you love the profile first, with very long lasting (10h - 12h) on skin. Sample before you commit — it is loud and polarising rather than crowd-safe.
ADEGBE ANALYSIS SCORES
Scores are AdeGbe's editorial analysis based on composition, concentration and community-reported performance — not a single personal wear test.
Approx. $3.30/ml — Based on the lowest street price ($330) over an assumed 100ml bottle for this concentration.
OLFACTORY PYRAMID BREAKDOWN
- Blackberry
- Frankincense
- Davana
- Honey
- Immortelle
- Orris
- Labdanum
- Frankincense
- Leather
EXPERT ANALYSIS — COMPOSITION & PERFORMANCE
Jubilation XXV by Amouage is a juicy fruit-leaning eau de parfum released in 2007, composed by Bertrand Duchaufour. This is our research team's structured analysis of how it is built, how it performs, and who it suits — based on its composition, community-aggregated performance data, and the AdeGbe scoring model.
The Opening
The opening leads with juicy fruit and smoky incense facets — Blackberry, Frankincense, Davana set the first impression in the initial fifteen to thirty minutes.
The Heart
The middle phase is floral and sweet gourmand: Honey, Immortelle, Orris carry the core of the scent through its most expressive hours.
The Dry-Down
The base is smooth leather and smoky incense, with Labdanum, Frankincense, Leather providing the depth and tenacity that carry it through the day.
Who Should Buy Jubilation XXV
Jubilation XXV leans masculine but is wearable by anyone who enjoys the style. Its season vector points strongest to winter, and its day/night balance makes it best suited to evening wear and going out. If you gravitate toward juicy fruit and floral compositions and want strong longevity, it belongs on your shortlist.
This is a characterful composition — the immortelle and incense can divide opinion sharply. It rewards those who love the style and challenges those who don't, so we strongly recommend sampling before committing.
PERFORMANCE INDEX & SUITABILITY VECTORS
PROJECTED PERFORMANCE TIMELINE
Projected from this fragrance's concentration, note structure and reported longevity — an analysis, not a single personal wear test.
Blackberry and Frankincense lead the opening before the volatile top notes burn off.
Honey and Immortelle take over as the core character of the fragrance.
Labdanum and Frankincense anchor the scent close to the skin.
A skin-scent of Labdanum and Frankincense is what typically remains by now.
Wear It
- ✓Winter (42% seasonal fit)
- ✓Autumn / Fall (38% seasonal fit)
- ✓Evenings, dinners and going out
Skip It
- ✗Spring — it underperforms here (15%)
- ✗Summer — it underperforms here (5%)
- ✗Enclosed offices, lifts and meeting rooms
- ✗Go easy: 1–2 sprays is plenty
- ✗Hot daytime errands — it can read too heavy
Blind-Buy Risk
- • Contains polarising notes (incense, leather) that not everyone enjoys
- • Very high projection — easy to over-apply and overwhelm a room
- • Divisive, character-heavy notes mean reactions vary widely person to person.
- • Beast-mode sillage is hard to dial back once sprayed; sampling helps you judge dosage.
INGREDIENT SAFETY SNAPSHOT
Generally well-tolerated base/fixative materials with low sensitiser risk.
This snapshot is based on the published note list, not a full INCI ingredient breakdown. Always check the box for the official allergen declaration and patch-test if you have sensitive skin. See full ingredient-safety guides →
MOST COMPARED WITH
FREQUENTLY ASKED QUESTIONS
What does Jubilation XXV smell like?
Is Jubilation XXV a winter scent?
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Is Jubilation XXV worth buying?
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INTERACTIVE FRAGRANCE TOOLS
Personalised calculators and scanners specific to Jubilation XXV.
INTERACTIVE FRAGRANCE TOOLS
Personalised calculators and scanners specific to Jubilation XXV.
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